In the bubble - feedback and disection

I believe the message John Thackara is making in the intro to "In the Bubble", is that in a world of advanced technology and incessant technological development, People are often left out of the picture.
As the designers, engineers and scientists involved in the development of new technology focus on more complexity, more mechanical precision and generally more "things" for the sake of developing new things, people and peoples understanding of the world and the developing tech are left by the wayside.
To truly design beneficial and lasting change takes an understanding of the repercussions of every design choice, not just the effects on the object itself but also on society, the attitudes of society, people's daily lifes, ideas, opinions etc..
largely through design we have wound our way towards a culture obsessed new things, sciences and technologies but oblivious of the overall effect all these new things have on us. His propitiation seems to be to understand what we create, and to spend more time designing "macroscopes" or systems which help us see the bigger picture and help us understand the direction in which we are heading.